Do you frequently ask yourself:
How can I succeed in a home retail cosmetics business niche market and stand out from other competitors (such as other Direct Selling Professionals)?
Finding the right home retail cosmetics business niche market is just the start of creating your dream cosmetics business at home.
A niche is important for many reasons.
The first is that a niche will make it much easier
for you to draw a crowd of targeted makeup business traffic. That means
every single person who visits your website will be there for a reason –
because they’re looking for your information, products, and services.
They’re a qualified prospect and it doesn’t get much better than that.
A niche also makes it easier for you to be the best! The go to girl for everything in that niche.
Imagine for a minute that you wanted to go
into the wine-making business. You decided you wanted to make and sell
dry red wines. You will definitely have some serious competition, right?
You have Gallo, Fetzer, Meredith, and a whole bunch of other big wine
However, if you want to create a niche in this field, for example six packs of fine wine to take with while on the go or wine shots, so that you can save space in your cooler without having to carry heavy bottles on you then you’d have a highly targeted market, right?
You might be thinking to yourself? “Doesn’t a niche mean fewer profits?”
No-way! It actually it means quite the opposite. When you’re competing with everyone and their sister, their brother, their uncle and you’re competing against big time major, recognizable brands and websites, you are going to have a hard time getting any customers.
On the other hand, using a unique approach, like zeroing in on your niche, you will attract people, and get more clients who have been looking for the solution that you have to offer. You will make it easier for them to find you because you won’t have any, or very little, competition.
That’s the million dollar question! If you are asking yourself? "HOW DO I GET CLIENTS FOR MY HOME MAKEUP BUSINESS FAST , are all of the good niches are taken? The answer is- No way! There are tons of untapped makeup niches just waiting for someone to create right now. You are only limited by your own imagination (and your ability to do some thorough research.)
Step 1- Find Your Passion
If you are asking yourself? What does Passion have to do with it? The quick answer is- Everything.
If you are not passionate about your business, then the chance of you succeeding is very low. You have to love what you’re doing, selling, talking about, demonstrating to others, and just building your business on a daily basis.
This passion will
help to motivate you to be the best, especially when you have days that
you just want to give up. Your passion is key to attracting makeup
business customers, and future partners if that is what you want. It
will get you through any tough times.
Step 2- Narrow Down Your Niche
This is where you are going to create even more ideas from the list that you made. In this step you’re going to take your ideas and begin to categorize these sub-niches. It’ll might look something like this:
Main Topic – Organic Juicing
Sub-Category – Organic fruit and Vegetable juicing
Niche - Organic fruit and Vegetable juicing for sports enthusiasts.
The key is to break it down into small steps and really brainstorm all of the possibilities.
Just like in the previous step, don’t edit yourself. Have fun with this, and allow yourself to think outside of the box and be creative. In fact, don’t turn on your computer or do any research here. Just feel free to use your imagination.
Step #3 Analyzing Trends
Can you imagine how successful your home makeup business would be if you’d been able to tap into the trend of social networking from the very beginning or how about the competition based reality show trend?
There are so many trends and each one offers the potential to skyrocket your profits.
Take a look at your niche ideas and see if any of them have parallel trends. We used Organic Vegetable Gardening in the Desert Southwest as a niche example earlier.
It just so happens that in the organic gardening community there is a trend of bringing the garden indoors. So you have a parallel trend in your niche, you can capitalize on here. This is big because it will help you build your business faster and tap into an already growing market.
Your next step is to analyze each niche for parallel trends.
You can create a Google Alert so you’re notified anytime anyone posts something about your makeup niche topic.
You can search social networking platforms like Twitter to find out what people are commonly talking about.
You can visit eBay pulse or Yahoo Buzz to see what’s popular. You can also simply use your search engine of choice and look for trends. For example, “Makeup and eyebrow trends.”
Take some time to search online and explore your niche ideas. Document trends you find and if there aren’t any then that’s fine too.
Step #4 Analyzing Supply and Demand
At this point you may want to open up an excel spreadsheet and save the information you’ve documented into a spreadsheet. You’re going to explore the supply and demand for each niche idea, you’re also going to be looking at the keyword suggestions because you may find some gold nugget ideas as you’re doing your research.
You can use Google AdWords Keyword tool found at - Google Keyword Adwords Tools which is limited in finding your niche, or you can use other keyword tools like Site Sell Tools which has a free trial membership, and is the most extensive keyword search tool in the world.
This is the one that I use to research my
You’re looking for that best untapped market. (And if you get through this process and you have zero options, go back to the beginning and start over.
This process can take time but it’s worth it! When you find your
perfect and profitable niche, you’ll be so very glad you were patient
enough to do it right!) Beating your competition takes time. So don't rush this process.
Step #5 Exploring Your Competition!
Okay, now we’re getting back into the fun stuff. In this step you’ll take your top three niche ideas (the ones with the most potential) and you’ll research the competition. Use keyword tools like Site Sell Tools to find out what top sites are using your keywords, visit the websites and explore them.
At this point you may have one stand out niche idea. Go for it. You’re ready to take action in your Retail-Cosmetics-Beauty Business-Niche-Market and build your business.
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