you are first starting your makeup business, or have been at it for
awhile, having a constant flow of makeup business traffic to your home makeup business
is the lifeblood to your success. Here is my list of a few recommended
ideas to get you started. They aren't new, but they are proven
techniques that you can use right away.
1. Speaking to Groups
Speaking to a group of your target audience, such as people who like to buy makeup and skincare, leaves more of an impact on people than an in-person presentation. You show that you are the expert, and build know, like, and trust with customers. At each appearance, the most important thing that you can do is to collect your participants' e-mail addresses by offering something free (your free report, e-book, a GWP coupon, or e-zine subscription), which builds your list. The day after the event, send them a welcome and a reminder to visit your site to pick up their gift.
A few ideas to make a splash:
2. Your Own E-zine
If you publish your own e-zine, you already have a list of prospects who are probably interested in what you have to say, and likely what you have to offer. Give them a reason to visit (or re-visit) your site, contact you with an order, or inquire about a makeup fundraiser by adding new content, giving away a free report or e-book, or offering a special subscriber-only promotion, such as a GWP on your products and services.
3. Postcard Mailings
One of the forgotten and overlooked tactics in today's marketing is the simple postcard. Postcards are a quick, easy, and a great way to generate leads and increase visitors to your site, and help book a consultation, home party, or fundraiser. Best of all, they're the perfect way to smash through the online clutter... by going offline!
4. Guest Blog
most effective way to reach a bigger audience is by writing targeted
guest posts for large websites in your field. Include a short bio at
the end of each article with your professional title, especially for
your guest posts. In other words, you want to let the readers know what
you do. Look for websites in your target market. If you are building a
local list of customers, such as women's groups or meet-ups, school
newspapers, research and contact them, and ask if they are interested in
showcasing your guest posts.
5. Host a Home, Office or Virtual Party
This is easy to put together and can increase sales, and land new customers faster than any other marketing technique. Quick tip: Make it a theme party and watch your sales soar from all of the fun that your guests will have.
6. Your E-mail Sig File
You may be familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a description of your business to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're having a GWP. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure.
7. Online Forums and Discussion Groups
There are definitely faster traffic methods, but this one is still great if you're dealing with a hot topic. Identify popular forums and discussion groups that are related to your subject area and where prospects in your target market may be hanging out. Let your knowledge show through in your postings, and include a link to your Web site.
Choose all of these methods, or start with just one and master the technique before you incorporate the next one. All it takes is just one method to Focus, Implement and Follow thru to get you on your way to success.
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