Your Beauty Business marketing doesn't have to be a struggle. If you are asking yourself...
HOW DO I GET CLIENTS? Read on...
Whether you are first starting your beauty business, or have been at it for awhile, having a constant flow of traffic to your home makeup business is the lifeblood to your success.
Chances are you've figured out that: You've got to land some new clients fast--or else! Here is my list of a few recommended ideas to get you started. They aren't new, but they are proven techniques that you can use right away.
1. Speaking to Groups:
Speaking to a group of your target audience, such as people who like to buy makeup and skincare, leaves more of an impact on people than an in-person presentation. You show that you are the expert, and build know, like, and trust with customers. At each appearance, the most important thing that you can do is to collect your participants' e-mail addresses by offering something free (your free report, e-book, a GWP coupon, or e-zine subscription), which builds your list. The day after the event, send them a welcome and a reminder to visit your site to pick up their gift.
Invite them to sign up for your Blog. You want to stay in touch with them to keep the momentum going.
A few ideas to make a splash:
2. Your Own E-zine:
If you publish your own e-zine, you already have a list of prospects who are probably interested in what you have to say, and likely what you have to offer. Give them a reason to visit (or re-visit) your site, contact you with an order, or inquire about a makeup fundraiser by adding new content, giving away a free report or e-book, or offering a special subscriber-only promotion, such as a GWP on your products and services.
3. Business Cards: This is the easiest one to implement. Make sure that you have plenty to give out. “Never leave home without them”.
If you're interested in more ideas to build your beauty business, check out these other blog posts:
4. Elevator Speech: If you are at a loss for words when someone asks “What do you do?”, Having a 30 second elevator speech, as it is called, will help to move the conversation forward. Write down a 3 bullet point summary of what it is that you want people to remember you by, and memorize these 3 points. The next time someone asks, “What do you do?”, you will be ready to answer and look like the professional that you are.
5. Postcard Mailings:
One of the forgotten and overlooked tactics in today's marketing is the simple postcard. Postcards are a quick, easy, and a great way to generate leads and increase visitors to your site, and help book a consultation, home party, or fundraiser. Best of all, they're the perfect way to smash through the online clutter... by going offline!
6. Guest Blog:
The most effective way to reach a bigger audience is by writing targeted guest posts for large websites in your field. Include a short bio at the end of each article with your professional title, especially for your guest posts. In other words, you want to let the readers know what you do. Look for websites in your target market. If you are building a local list of customers, such as women's groups or meet-ups, school newspapers, research and contact them, and ask if they are interested in showcasing your guest posts.
7. Host a Home, Office or Virtual Party:
This is easy to put together and can increase sales, and land new customers faster than any other marketing technique.
Hint: Virtual Parties or aka Online parties is such an easy way to set up and launch your business in less than 15 min. If you have joined a company that allows you to do that, life can be good.
Quick tip: Make it a theme party and watch your sales soar from all of the fun that your guests will have.
8. Your E-mail Sig File:
You may be familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a description of your business to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're having a GWP. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure.
Want to see my Sig? Sign up for My eZine and check it out
9. Your Own Website:
Having your own website or blog gives you credibility as someone who takes their business seriously. Some feel that having a blog is the best way to go for their business.
Here is a great article on the pros and cons of a website vs. blog. Read it, and you be the judge of what makes sense for you. Website vs. Blog. Which is Better? You decide.
10. Pinterest Marketing Strategy:
Learn how marketing on Pinterest can increase your Beauty business. Check out more Pinterest strategy tips to help guide you to rock star pinning.
Bluehost is one of the top web hosting companies and you can start your own blog with them for as low as $3.49 a month (this low price is through my link only)!
Also, if you sign up using my link, then you will get your domain for free if you purchase a 12 month or longer hosting plan (a $15 value). I highly recommend signing up for the 12 month hosting plan through Bluehost. It’s affordable and you can save a lot of money by signing up for at least 12 months. Plus, there are no contracts and you can get a refund anytime, even after 11 months!
Choose all of these methods, or start with just one and master the technique before you incorporate the next one. All it takes is just one method to Focus, Implement and Follow thru to get you on your way to success.
Have a How To Get a Client Tip Success Story?
Have a Beauty Business Tip Success Story?